I believe the best solutions come from truly understanding your users and your goals—Solving problems, not just making things look pretty.

I’ve had the privilege of working on everything from complex ecommerce experiences to accessibility-compliant government projects for the National Cancer Institute. Along the way, I’ve designed brand identities, built user-friendly websites, conducted user research, and created design systems that actually get used. I’ve designed complex e-commerce experiences that hit a 10% conversion rate out of the gate.

What drives me is solving real problems. I don’t just execute what you think you need—I dig deeper to understand what will actually move the needle for your business and serve your users best. Sometimes that means challenging initial assumptions, and that’s okay.

I design with mobile users in mind first, create experiences that are accessible for everyone, and build things to last. Whether you’re looking to establish a stronger brand presence or create a website that converts visitors into customers, I’m here to help you get there.

Meaningful results through thoughtful design.

—Peter Scrufari