Trinity College
We branded a new liberal arts college.
A four year school, from scratch
It’s not every day you talk with someone who plans to start a college. When I heard about Trinity College, I knew I was talking with the guy who could make it happen. Trinity College is a liberal arts school aimed at preparing young students for adulthood through classical education.
The brand needed to be clean and minimal. But it still needed to reference classical education. When we presented concepts to the client, we knew which one would land, but we didn’t want to sway them one way or another. Thankfully, our favorite was theirs too.
The concept was simple: take the “T” from Trinity and give it the feel of stone columns. The result was elegant and scalable. The concept was then applied to a small set of icons.
We also chose a brand font, created a style guide, and designed a simple website. We’re excited to see how the college grows and hope to be along for the ride.